Designing with Bias

Designing with Bias
Recording: Designing with Bias, Mar 9, 2018

Speakers

Pam Scheideler

Deutsch LA

Ted Selker

University of California at Berkeley

As we’re creating products and services for users, should we put gender consideration into the design process? We’re all working from user interfaces that learn from us, but could that experience assume something helpful based on our gender? What are the cues that lead people to believe products are for them? Hear from product designers at Google and Amazon, a cognitive research scientist, and creative agency Deutsch on the opportunities for more contextual awareness in product design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Beginner