As we’re creating products and services for users, should we put gender consideration into the design process? We’re all working from user interfaces that learn from us, but could that experience assume something helpful based on our gender? What are the cues that lead people to believe products are for them? Hear from product designers at Google and Amazon, a cognitive research scientist, and creative agency Deutsch on the opportunities for more contextual awareness in product design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]