Pam Scheideler

Chief Digital Officer
Deutsch LA

With more than 20 years of hands-on experience building brands, Pam Scheideler drives creative technology innovation for Deutsch’s Los Angeles office. As Chief Digital Officer, she looks for opportunities for product service development for clients. Pam’s combination of deep tech acumen and product design has brought ideas to life that not only drive business, but create a halo of innovation and progress for companies like VW, Taco Bell and Target, among others.

In 2016, Pam was recognized as one of Business Insider’s Most Creative People in Advertising and one of the Top Women in Digital by Cynopsis Media. In 2015, she was given The Innovator Award by The Internationalist. Pam serves on prominent industry juries, including the One Show, and her work has been recognized with multiple Titanium and Grand Prix Lions at Cannes.

Prior to Deutsch, Pam held senior-level positions at Google Creative Labs, JWT New York and Crispin Porter + Bogusky. She is also a founding partner of interactive production company, Fuego5.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.