When it comes to book sales, authors are often hesitant to treat their book like a product. However, to reach an audience it’s important to understand how audiences find books. This Meet Up will provide tips for setting a book up for success on retailer sites, like Amazon and will point out common mistakes authors make and how to avoid them. Attendees can ask questions about retailer marketing and distribution functions and how to take advantage of retailer platforms to help their books succeed.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]