Innovate or Perish: How Tech Will Shape Fashion


Waraire Boswell

Waraire Boswell

Barry McGeough

PVH Innovation Next

Syuzi Pakhchyan

BCG Digital Ventures

Many fashion brands and retailers today are struggling to understand the shifting technological landscape and changing consumer behaviors. Everyone is trying to create stores of the future and debating if AI will indeed drive the future of retail. How will VR and AR change the way we shop? Is personalization really what millennials expect and demand from brands? Join us to discuss how technology is disrupting fashion and why innovation matters for its future.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Beginner