Many fashion brands and retailers today are struggling to understand the shifting technological landscape and changing consumer behaviors. Everyone is trying to create stores of the future and debating if AI will indeed drive the future of retail. How will VR and AR change the way we shop? Is personalization really what millennials expect and demand from brands? Join us to discuss how technology is disrupting fashion and why innovation matters for its future.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]