Soon, companies will use personality and emotion reading artificial intelligence, in their websites, apps and digital marketing. In this workshop, Dr. Cugelman will cover key principles in personality neuroscience, emotional design, and digital psychology. Next, you'll gain experience with psychology-based wireframing, and learn how to build emotionally intelligent technologies, that are targeted to different personality types. For added insight, there's an optional personality test.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]