Brian Cugelman

Sr Scientist & Dir
AlterSpark LLC

I'm a scientist, who specializes in applying psychology and data science to websites, apps and digital marketing campaigns.

I run a company called AlterSpark, where I teach people how to use psychology and neuroscience, to build better websites, apps and digital campaigns.

So far, over 1,500 people have completed my formal training, from beginners to top design/marketing teams in the world's leading companies. This is my training: https://www.alterspark.com/training

When I'm not training, I'm working on my startup, the SPEAR Personality Types System and related AI tools, that read people's personality and emotions, and make predictions on interpersonal relationships, marketing, advertising, and potentially wellbeing.

Here's a stiff, formal bio:
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.