Shore Fire Media
Pierson // Wells
In June 2017, for the first time in 38 years, legendary artist Chuck Berry released a record. While Mr. Berry died in March before its release, the team and the plan was in place. The result was widespread critical acclaim and the delight of fans who had waited decades for new music. In this panel, key members of the team - including family representatives, label, radio promotions and publicist - will talk about the unique challenges and opportunities of this project.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]