“Play” often conjures up images of kids, recess and goofing off. However, play is a core human need that enhances engagement, builds connections and fuels growth. We can apply “play” to challenges in health, finance and education, stretching far beyond toys/games. IDEO will share how they’ve applied lessons from toy design to a wide range of industries.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]