Michelle Lee

Dir of Design for Play
IDEO

Michelle Lee has spent more than ten years at IDEO bringing engaging and interactive experiences to market. Leading IDEO’s Design for Play team, Michelle leverages principles of play to create impactful products and services for key clients across industries, including health, finance, education, food and beverage, consumer products, and mobility. She is also immersed in IDEO’s Toy Lab, where she partners with companies such as Sesame Workshop and Fisher-Price to develop beloved children’s apps.

Michelle is driven by a desire to bring thoughtful solutions to fruition through user-centered design. Before IDEO, designing toys at VTech and University Games fueled her passion for play, while lead product roles at thredUP and ShopWell ignited her spirit of entrepreneurship.

Michelle holds a BS in Mechanical Engineering and an MS in the Joint Program for Design from Stanford University, where she's also served as an instructor.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.