It's not just media, digital natives are beginning to completely disrupt industries that conventional wisdom would never think could be upended. Austin-based companies PHLUR and EverlyWell are at the forefront of this upheaval. Entrepreneur Mike Smerklo will mediate a discussion between the companies' CEOs on how they are revolutionizing how millennials think about beauty, health and social responsibility in a digital age – and how it requires a complete overhaul of traditional business models.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]