#HipHopGoesDigital

The Blueprint: Digital Video Strategies in Hip-Hop

Mar 16, 2018

3:30pm – 4:30pm CT

Hip-hop possesses the unique ability to adapt rapidly to the ever-changing face of the music industry, but one rule remains the same: content is king. From viral music videos to the next big show, brands & artists are focusing on digital content. In this panel, hear about successful digital video strategies from the Director of Digital Video of one the most iconic hip-hop outlets, the visual mastermind for the new wave of hip-hop artists & the Head of the largest Hip-Hop Network on Youtube.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cole Bennett
Cole Bennett

Lyrical Lemonade

photo of Harrison Corwin
Harrison Corwin

Mass Appeal

photo of Shane Gill
Shane Gill

Opposition

photo of Javier Sang
Javier Sang

Worldstar Hip Hop

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge