Hip-hop possesses the unique ability to adapt rapidly to the ever-changing face of the music industry, but one rule remains the same: content is king. From viral music videos to the next big show, brands & artists are focusing on digital content. In this panel, hear about successful digital video strategies from the Director of Digital Video of one the most iconic hip-hop outlets, the visual mastermind for the new wave of hip-hop artists & the Head of the largest Hip-Hop Network on Youtube.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]