#QueenE2QueenB

Queen E to Queen Bey: A Masterclass in Reputation

Mar 12, 2018

9:30am – 10:30am CT

Recording: Queen E to Queen Bey: A Masterclass in Reputation, Mar 12, 2018

Queen Elizabeth I had a carefully managed personal brand, which she used to bolster her authority within England and build up its reputation internationally as an emerging power. This panel will explore how some of our most influential modern icons and brands—Beyoncé, Taylor Swift, Steve Jobs—have taken their cues from historical figures to craft meticulous personal stories. After all, stories are the base unit of reputation. Learn from those who do it best.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alexander Jutkowitz

Group SJR/Truffle Pig/Hill+Knowlton Strategies US

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner