Queen Elizabeth I had a carefully managed personal brand, which she used to bolster her authority within England and build up its reputation internationally as an emerging power. This panel will explore how some of our most influential modern icons and brands—Beyoncé, Taylor Swift, Steve Jobs—have taken their cues from historical figures to craft meticulous personal stories. After all, stories are the base unit of reputation. Learn from those who do it best.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]