The Loyalty Card: Measuring Impact in Journalism

The Loyalty Card: Measuring Impact in Journalism


Julia B Chan

Mother Jones

Sachin Kamdar

Page views are so five years ago. News organizations are pivoting to look at metrics that measure meaningful engagement. A loyal audience member can give you useful feedback and information, become an ambassador for your brand, help fund investigative journalism, and much more. The difficult part is determining how to set quantitative goals for qualitative interactions. It’s particularly challenging if you’re pulling together data from various platforms and types of content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate