In 2017, the Billboard Music Awards honored a Korean pop act for the first time. KCON, the largest festival series celebrating Korean pop, is rapidly expanding internationally. Is Korean pop about to break through into the mainstream music scene in a real way? Is language a true barrier or is it transcended by infectious beats and amazing performances? And what business opportunities are currently available with K-pop’s passionate, diverse fan base now?
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]