#kpop #kconusa

How K-pop Grew Beyond Niche

Date TBA

In 2017, the Billboard Music Awards honored a Korean pop act for the first time. KCON, the largest festival series celebrating Korean pop, is rapidly expanding internationally. Is Korean pop about to break through into the mainstream music scene in a real way? Is language a true barrier or is it transcended by infectious beats and amazing performances? And what business opportunities are currently available with K-pop’s passionate, diverse fan base now?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Justin Antony

Justin Antony

Instagram

photo of Jeff Benjamin
photo of Greg Fish

Greg Fish

YG Entertainment USA

photo of Angela Killoren
Primary Access
Music Badge
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Artist Wristband
Secondary Access
Film Badge
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About
Format: Panel
Type: Session
Level: Beginner