You know a new tech has legs when it appears in an ad during the NBA Finals. So Samsung’s ostrich-wearing-a-Gear VR spot was big for VR.

But just because Samsung, Facebook and Google want VR to be mainstream doesn't mean it is. VR generates wow moments by immersing you in all-new experiences, but adoption's slow. A lot needs to happen to get VR into most people’s lives.

Experts from across the industry will share their views on what's needed to get tens, or hundreds, of millions into VR.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]