Playola: Reckoning With Music’s Newest Kingmaker


Jonny Dawson

ATC Management

Jarred Goldner

Music Audience Exchange

George Howard

Berklee College of Music

With music fans increasingly turning to playlists for music discovery and consumption, industry professionals are recognizing that premium playlist placement is the newest opportunity for a breakout hit. This panel brings together music industry leaders to discuss how new music gets onto influential playlists and what managers and artists should be thinking to compete in the streaming era. George Howard, Associate Professor at Berklee College of Music, will moderate this panel.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate