With music fans increasingly turning to playlists for music discovery and consumption, industry professionals are recognizing that premium playlist placement is the newest opportunity for a breakout hit. This panel brings together music industry leaders to discuss how new music gets onto influential playlists and what managers and artists should be thinking to compete in the streaming era. George Howard, Associate Professor at Berklee College of Music, will moderate this panel.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]