The Latin American Tastemaker: Tech and Culture

The Latin American Tastemaker: Tech and Culture


Alejandro Marin

La X Más Música 103.9 FM

Pili Montilla

Univision / Te Para Tres

Tomas Uribe


After many years of musical evolution, the Latin American music industry is thriving and technology is spearheading innovation and growth. Yet record labels are still managing a very traditional business model and turning to hyper-local, grassroots tastemakers who in fact document the evolution of their local music scene. LATAM tastemakers are the new path for monetization and culturalization of diverse music. We gather with music industry professionals and influencers to discuss this new trend.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate