As someone who has made a habit of positive distraction, Carl has enjoyed a career spanning design, digital, illustration, music and direction. In this talk, he will explore the struggles between focus, and total distraction. Looking at creative opportunities that arise from distraction, Addy will discuss trends and changes over the last decade, as well as exciting new principles at play in the current industry, to discover how a distracted social world is affecting linear businesses.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]