Open source innovation and open business models are spreading rapidly beyond the software-field in which it originated, also into the domain of physical products. The key is to build a community or ecosystem of co-creators and thereby rapidly increase creativity innovation and development pace. But how does it work and how do you get people to want to co-create your product with you? How do you get the Internet on your team?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]