Branding Bootcamp: PR Marine Corps Style

Recording: Branding Bootcamp: PR Marine Corps Style, Mar 12, 2018

Speakers

Paul Cabellon

Intellectual Ventures

Julianne Sohn

LA Police Department

With brands vying for popularity in a brutal news market, how can entrepreneurs and reputation professionals charm the public in an unforgiving click-per-controversy environment? Hear stories and pro tips from some of the PR industry’s top “reputation commandos” – two former U.S. Marine officers - who have stood on the front lines of the most difficult issues in the PR landscape: police violence, plane crashes, racism, gays in the military, terrorism and tough corporate reputations.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate