Branding Bootcamp: PR Marine Corps Style

Mar 12, 2018

12:30pm – 1:30pm CT

With brands vying for popularity in a brutal news market, how can entrepreneurs and reputation professionals charm the public in an unforgiving click-per-controversy environment? Hear stories and pro tips from some of the PR industry’s top “reputation commandos” – two former U.S. Marine officers - who have stood on the front lines of the most difficult issues in the PR landscape: police violence, plane crashes, racism, gays in the military, terrorism and tough corporate reputations.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Paul Cabellon
Paul Cabellon

Intellectual Ventures

photo of Julianne Sohn
Julianne Sohn

LA Police Department

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
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