Future Proof Media: Engaging Tomorrow's Audience

Recording: Future Proof Media: Engaging Tomorrow's Audience, Mar 11, 2018

Speakers

Jason Koffeman

Paradox Entertainment

Silvia Rasheva

Unity Technologies

Brian Salzman

RQ Agency

Our smartphones offer infinite options: movies, TV, games, pornography, VR, and AR is poised to take over. In an expanding market, how do creators make a case for our content? This panel will attempt to answer how meaningful connections to our audiences are made. We will discuss the extra care we must take to succeed, by creating specifically with today’s rapidly changing marketplace in mind. We can no longer create for passive viewing, we must create to engage.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate