Brian Salzman, Founder and CEO of RQ, shows brands how to approach and utilize culture through strategic relationships. He helps clients like Google and Samsung connect with people of impact for more honest and authentic brand marketing. RQ also shows marketers how to determine their “relationship intelligence” and avoid falling prey to bad, transaction-based influencer marketing strategies that are plaguing the industry.
Formerly, Brian was the President, USA, of Quintessentially Media, where he built a new division of the global company focused on online and offline influencer marketing. Prior to that, Brian was SVP at 2 Degrees Ventures, an award winning marketing agency for over 10 years, where he played a key role in operations and new business development for global clients including Samsung, AT&T, Blackberry, Microsoft, Nike, Spotify and more.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]