Over the next decade, US women will benefit from the largest transference of wealth in history. Female Baby Boomers and Generation Xers combined account for 70M individuals, a cohort that advertisers should salivate over. Yet research shows this group is overlooked. Join us for a session on how to engage this loyal, untapped consumer who is (surprise!) one of the top Facebook users and more likely to respond to advertising directed at her. Learn strategies for winning her attention and dollars.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]