Martech has revolutionized how companies go to market. As a result, marketers are creating “shadow IT” to integrate the host of cloud-based applications that are driving sales and brand teams. While “shadow IT” speeds up the process of martech adoption, apps, IT tools, and overall infrastructure are left without proper security. Hear the basic cybersecurity concepts that all marketers should be aware of and learn to execute cross-collaboration between security and marketing in your own org.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]