What Digital Marketers Must Know About Cybercrime

Mar 10, 2018 |


Martech has revolutionized how companies go to market. As a result, marketers are creating “shadow IT” to integrate the host of cloud-based applications that are driving sales and brand teams. While this speeds up process of martech adoption, it leaves an infrastructure, apps and other IT tools without proper security oversight. Hear the basic cybersecurity concepts that all marketers should be aware of and learn to execute cross-collaboration between security and marketing in your own org.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Beginner