Virtual reality technology has the ability to capture user data in a much more intimate and invasive manner by having up-close and personal access to the user.
VR as a viewing mechanism provides vastly more unconscious feedback than any other medium. With the future of VR likely to be driven by metrics, this panel will discuss the potential financial gains and ethical concerns of data mining as well as providing insight for users to what data and “passive feedback” they’re leaving out to dry

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]