Branded Cities: Can We Avoid an Urban Dystopia?

Recording: Branded Cities: Can We Avoid an Urban Dystopia?, Date TBA

21st century cities are emerging as labs of brand-led innovation. From corporate-funded public transport in Boston and Baltimore to branded regeneration projects in South Korea and wellness developments in Italy, businesses are stepping in where governments are failing to reshape cities. Our session will explore the future of a branded city and the everyday lives of its citizens, from the sensory experience of walking down the street to a new value exchange between businesses and residents.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Trevor Hardy

The Future Laboratory

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Talk20

Type:

Session

Track:

Cities Summit

Level:

Intermediate