YouTube Brands as 21st Century Labels

Mar 16, 2018

5:00pm – 6:00pm CT

Recording: YouTube Brands as 21st Century Labels, Mar 16, 2018

A panel with some of the bigger YouTube channels like NCS, Trap Nation and TheSoundYouNeed to talk about the changing role of YouTube curators within the Music Industry. Over the last years the influence of YT has grown to a point where they have evolved from curators to brand owners; releasing music, organising events and establishing solid fan communities. Breaking huge artists like Alan Walker. What can expect from these YouTube Brands that now rule as 21st Century Labels?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Farhana Aboo

AEI Group London

Olivier Dutertre

TheSoundYouNeed

Andre Willem

The Nation/Trap Nation

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Advanced