A panel with some of the bigger YouTube channels like NCS, Trap Nation and TheSoundYouNeed to talk about the changing role of YouTube curators within the Music Industry. Over the last years the influence of YT has grown to a point where they have evolved from curators to brand owners; releasing music, organising events and establishing solid fan communities. Breaking huge artists like Alan Walker. What can expect from these YouTube Brands that now rule as 21st Century Labels?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]