A Holistic Approach to China's Music Industry

Mar 15, 2018

5:00pm – 6:00pm CT

Recording: A Holistic Approach to China's Music Industry, Mar 15, 2018

Over the past few years, China has witnessed a transformation in its music market. Led by government efforts to legitimize the market, the growth of streaming and changing consumer behavior, it is now one of the fastest growing. But major challenges confront overseas artists and labels, from the Great Firewall to cultural differences and business practices. The panel will present a concrete roadmap to harnessing the Chinese market, from releasing music and promoting artists to touring.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mathew Daniel

NetEase Music

Hongjie Li

MTA Festival

Susan Wang

STARSING MUSIC GROUP

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Advanced