A Holistic Approach to China's Music Industry

Speakers

Mathew Daniel

NetEase Music

Susan Wang

STARSING MUSIC GROUP

Hongjie Li

Sound Summer Ltd.

Over the past few years, China has witnessed a transformation in its music market. Led by government efforts to legitimize the market, the growth of streaming and changing consumer behavior, it is now one of the fastest growing. But major challenges confront overseas artists and labels, from the Great Firewall to cultural differences and business practices. The panel will present a concrete roadmap to harnessing the Chinese market, from releasing music and promoting artists to touring.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced