Sonic DNA: How Technology Fuels Creativity

Sonic DNA: How Technology Fuels Creativity
Recording: Sonic DNA: How Technology Fuels Creativity, Mar 13, 2018


Creating targeted emotions in the consumers’ brain is essential to the long term success of a brand. This session covers the development and application of a machine learning algorithm that predicts and detects emotional identifications in music. Ric Scheuss (CCO at TRO Music Berlin) and Prof. Dr. Michael Oehler (University Osnabrueck) share insights on how the algorithm understands different demographics and markets and how brand values can be translated accurately into music and sound.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Level: Intermediate