Once upon a time, there was a concept in the Music Biz called artist development. The concept was pretty simple. Labels signed artists before they had reached their creative peak. In the modern Music Biz, labels want their artists to come with no-assembly-required. This panel features 3 artists that have taken their development into their own hands. These artists have crowdfunded over $300K, landed top press, & built their careers one fan at a time. One artist even calls President Obama a fan.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]