Create Magic: 6 Experiential Storytelling Secrets


Christian Lachel

BRC Imagination Arts

Cynthia Jones

Henry Ford Museum

Claire Tolan

Jameson Distillery

How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate