Create Magic: 6 Experiential Storytelling Secrets

Recording: Create Magic: 6 Experiential Storytelling Secrets, Mar 12, 2018

There will be an encore of this session taking place Monday, March 12 at 5:00pm. Austin Convention Center: Room 6AB

How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate