#storytellingsecrets

Create Magic: 6 Experiential Storytelling Secrets

Mar 12, 2018

11:00am – 12:00pm CT

There will be an encore of this session taking place Monday, March 12 at 5:00pm. Austin Convention Center: Room 6AB

How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cynthia Jones
Cynthia Jones

Henry Ford Museum

photo of Christian Lachel
Christian Lachel

BRC Imagination Arts

photo of Claire Tolan
Claire Tolan

Jameson Distillery

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge