Henry Ford Museum
BRC Imagination Arts
There will be an encore of this session taking place Monday, March 12 at 5:00pm. Austin Convention Center: Room 6AB
How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]