How National Media Can Be a Good Partner to Local
In 2017, HuffPost partnered with 23 local news outlets across the country as part of its 'Listen to America' bus tour. National news outlets often try and partner with local ones, and the results can vary. Indeed, many local outlets are wary of big media bigfooting them. This project endeavored to create deep partnerships around shared storytelling that would also spawn lasting relationships. In this panel, we share—with our local partners—the secrets to what worked, and what didn't.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Lexi Belculfine
The Incline
Hillary Frey
HuffPost
Afaf Humayun
Arab American News
Chris King
The St. Louis American