How National Media Can Be a Good Partner to Local

Mar 10, 2018 |
How National Media Can Be a Good Partner to Local

Speakers

Hillary Frey

HuffPost

Chris King

The St. Louis American

Lexi Belculfine

The Incline

Afaf Humayun

Arab American News

In 2017, HuffPost partnered with 23 local news outlets across the country as part of its 'Listen to America' bus tour. National news outlets often try and partner with local ones, and the results can vary. Indeed, many local outlets are wary of big media bigfooting them. This project endeavored to create deep partnerships around shared storytelling that would also spawn lasting relationships. In this panel, we share—with our local partners—the secrets to what worked, and what didn't.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced