The smell of spring rain, morning coffee, your favorite sweatshirt, or mom’s cooking: smells can be evocative and deeply personal. As the brain interprets what the nose detects, it creates a multisensory web of memory, emotion and expectation. Fragrance design has gone beyond perfume to influence daily life. Come explore the science of odor perception and new trends in scent technology that are enhancing commerce, art, entertainment, AR/VR and more! Part of the IEEE Tech for Humanity Series.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]