This panel is four young alums who started their businesses while they were students at Cornell University. Each has a unique story of the challenges they faced trying to get their products & services to market. Each panelists is in a different business sector but all have the common connection of being Cornellians. They will also discuss the ways they overcame obstacles to while they were students trying to make it in the business world.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]