Blurring Boundaries: Athlete, Brand & Consumer

Mar 11, 2018

12:30pm – 1:30pm CT

Recording: Blurring Boundaries: Athlete, Brand & Consumer, Mar 11, 2018

The boundaries of athlete, brand and consumer are all blurring. Real-time data is driving an evolution in the world of sports. Leaders at adidas and sports architecture firm Populous will explore how emerging technologies and the dynamic sports environment are changing the way athletes, brands and consumers interact with one another. This session will offer insight into the development of next generation industry-leading products, identity design and built venues to explore the future of sport.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Leon Imas

adidas

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Dual

Type:

Session

Track:

Sports

Level:

Intermediate