#brandmusic

Earworms & Triggers: The Alchemy of Branded Music

Mar 17, 2018

12:30pm – 1:30pm CT

"Like a good neighbor, _____ is there." "The best part of waking up is _____ in your cup." "I don't wanna grow up, I'm a _____ kid." Simply reading these catchphrases is enough of a trigger for your brain to remember the melody, the song and - more importantly - the brand in question. How do brands build a music identity that not only sells their products, but also their company objectives? And how are jingles, themes and mnemonics used to induce this sort of Pavlovian response in the audience?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.