Multicultural consumers are bending the rules and influencing American tastes and trends more than many realize. As some brands address multicultural consumers through a singular prism, marketers who understand how varying cultures influence Americans’ choices are poised for growth in a new intersectional America. We will share insights on Latinx identities and influence. While some universal truths remain constant, other dynamics like how and when Latinos express and expect cultural authenticity has changed.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]