Latinos​: ​At the Intersection of Culture & Influence

Mar 12, 2018

11:00am – 12:00pm CT

Multicultural consumers are bending the rules and influencing American tastes and trends more than many realize. As some brands address multicultural consumers through a singular prism, marketers who understand how varying cultures influence Americans’ choices are poised for growth in a new intersectional America. We will share insights on Latinx identities and influence. While some universal truths remain constant, other dynamics like how and when Latinos express and expect cultural authenticity has changed.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Reny Díaz
Reny Díaz

NBCU Telemundo Enterprises

photo of Virginia Lennon
Virginia Lennon

Ipsos Connect

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