Advanced mapping and location technology has the potential to dramatically improve the quality of life of people around the world. HERE Technologies believes the most significant near-term positive impact from location technology will be felt on our roads. In this presentation, HERE’s head of automated driving, Sanjay Sood, outlines how today’s technologies can transform our roads for the better – long before we’re letting go of the wheel of our autonomous car.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]