The horror genre has lead the way in immersive experiences for over a century. From the dark rides of the 1920s, haunted houses of the 50s to the recent rise of visceral extreme haunts, interactive theater and VR experiences. Learn how horror visionaries have been engaging audiences in cutting edge simulations by exploring how it all began, the controversies facing interactive horror artists today and what our experts believe will be the next wave of immersive entertainment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]