Alibaba created two festivals in China, Double 11 shopping festival and Taobao Maker festival. The 11.11 handily beat out Black Friday and Cyber Monday as the world’s largest online sale. The Taobao Maker festival spotlighted the young entrepreneurs that have become a prominent presence on Chinese ecommerce. We will explain how design played an important role in both festivals for branding, marketing, promotions, consumer engagement through VR, AR, real-time interactivity, and AI design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]