Shopping Festival Design

Recording: Shopping Festival Design, Mar 14, 2018


Paul Fu

Alibaba Group

Alibaba created two festivals in China, Double 11 shopping festival and Taobao Maker festival. The 11.11 handily beat out Black Friday and Cyber Monday as the world’s largest online sale. The Taobao Maker festival spotlighted the young entrepreneurs that have become a prominent presence on Chinese ecommerce. We will explain how design played an important role in both festivals for branding, marketing, promotions, consumer engagement through VR, AR, real-time interactivity, and AI design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Intermediate