Shopping Festival Design

Mar 14, 2018

12:30pm – 1:30pm CT

Recording: Shopping Festival Design, Mar 14, 2018

Alibaba created two festivals in China, Double 11 shopping festival and Taobao Maker festival. The 11.11 handily beat out Black Friday and Cyber Monday as the world’s largest online sale. The Taobao Maker festival spotlighted the young entrepreneurs that have become a prominent presence on Chinese ecommerce. We will explain how design played an important role in both festivals for branding, marketing, promotions, consumer engagement through VR, AR, real-time interactivity, and AI design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Paul Fu

Alibaba Group

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

Startup & Tech Sectors

Level:

Intermediate