Paul Fu

Sr Design Dir of Alibaba Intl User Experience & Design
Alibaba Group

Paul, Sr. Director of Alibaba International User Experience and Design team. The mission of the team is to design user-friendly trading platforms to serve consumers and small & medium-sized businesses around the world. Paul has 18 years of work experience, including tenures with Augmentum, eBay, and Fatbrain.com. He has a Ph.D. of Human Factors in Industrial Engineering from Purdue, M.S. and B.S. from Tianjin University. Paul is also a coauthor of the book “Human Computer Interaction: User Centered Design and Evaluation” in Chinese.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.