Likes! Re-tweets! You're racking up interest, but where is all of that engagement getting you? Social media platforms have made it their business to help you build an audience, but when it comes to mobilizing fans to buy merch, tickets, or experiences, they fall short. This panel will look into the causes of that disconnect and examine some tools to turn those likes into dollars.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]