#TheWaytoDesign

The Way to Design: Little Startup, Big Impact

Mar 13, 2018

11:00am – 12:00pm CT

Designers are equipped to take on complex problems of import. Drawing from The Way to Design, Steve shares what he looks for as a VC and 5 ways designers level-up: Thinking Big, Getting Smart on Business, Being an Advocate for Design, Breaking out of the Craft Box, and Designing a System for Repeatable Genius. Steve, Cara, and Gabrielle discuss choosing the right problem and pursuing funding, why product market fit is liquid, not solid, and how an iterative approach solves systemic problems.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cara Delzer
photo of Gabrielle Guthrie
photo of Steve Vassallo
Steve Vassallo

Foundation Capital

Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Music Badge
Film Badge
About
Format:
Type:
Track: