Designers are equipped to take on complex problems of import. Drawing from The Way to Design, Steve shares what he looks for as a VC and 5 ways designers level-up: Thinking Big, Getting Smart on Business, Being an Advocate for Design, Breaking out of the Craft Box, and Designing a System for Repeatable Genius. Steve, Cara, and Gabrielle discuss choosing the right problem and pursuing funding, why product market fit is liquid, not solid, and how an iterative approach solves systemic problems.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]