Music experiences have long been shaped by tastemakers and playlisters seeking to present a defined experience on air, in commercial spaces and in streaming services. Those experiences are increasingly influenced by direct consumer interaction, now expected in an increasingly personalized world. How do we incorporate personalization while still promoting a specific theme or brand? In affording control, have we conceded the intended experience? Danny Turner will discuss this unique challenge.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]