#musiccuration

Consumer Influence on Music Curation & Experiences

Mar 15, 2018

5:00pm – 6:00pm CT

Recording: Consumer Influence on Music Curation & Experiences, Mar 15, 2018

Music experiences have long been shaped by tastemakers and playlisters seeking to present a defined experience on air, in commercial spaces and in streaming services. Those experiences are increasingly influenced by direct consumer interaction, now expected in an increasingly personalized world. How do we incorporate personalization while still promoting a specific theme or brand? In affording control, have we conceded the intended experience? Danny Turner will discuss this unique challenge.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Danny Turner

Mood Media

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

Music Industry

Level:

Intermediate