For the past decade, Yves Peters has examined and reviewed film posters for his ScreenFonts series. By studying their design and typeface use and mapping signature styles to film genres, he discovered that those posters use a codified language to communicate more efficiently with their intended audience. The entertaining discovery trip full of fun and surprising tidbits will help you understand and master this visual language. And you will finally learn why Trajan is the most-used font in film.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]