Marketing So Good It's Scary

Mar 10, 2018

12:30pm – 1:30pm CT

Recording: Marketing So Good It's Scary, Mar 10, 2018

Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but it all starts with getting the right data and knowing how to ask the right questions at the right time. Marketers have to understand big data and work with other entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer in today's marketplace.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andy Bohn

Greenwich Entertainment

Chela Johnson

Lionsgate

Jonathan Saba

Care of Saban Films

Zak Soreff

Sawyer Studios

Details

Primary Entry:
Platinum Badge
Film Badge
Secondary Entry:
Music Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Film & TV Industry

Level:

Advanced