Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but it all starts with getting the right data and knowing how to ask the right questions at the right time. Marketers have to understand big data and work with other entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer in today's marketplace.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]