Chela Johnson

VP Mktg
Lionsgate

An experienced film marketing and creative executive with over 16 years of building brands and creating revenue generating marketing campaigns. I oversee all aspects of film marketing including strategic planning and brand strategy, AV and print creative, media buying, talent and 3rd party relations, PR, social & emerging media and catalog licensing and merchandise. I have in-depth experience in evolving window/platform trends and making things work with any size budget.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.