Drinking Data: Principles of Human-Based Marketing

Mar 16, 2018

5:00pm – 6:00pm CT

Whether it’s social media metrics, streaming numbers or web traffic, data is coming at you from every which way. It’s easy to get lost in this sea of rows and making decisions based on a deceptive set of numbers can be detrimental. This panel will help you take all the data you’ve accumulated over time and boil it down to what’s useful and what’s not. You already have everything you need, now you need to know what to focus on and how to use it.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Aaron Ford
Aaron Ford

The Orchard

photo of Graham Garner
photo of Jenni Sperandeo
Jenni Sperandeo

Dangerbird Records

photo of Marni Wandner
Marni Wandner

Marni Wandner Coaching

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge