Drinking Data: Principles of Human-Based Marketing

Whether it’s social media metrics, streaming numbers or web traffic, data is coming at you from every which way. It’s easy to get lost in this sea of rows and making decisions based on a deceptive set of numbers can be detrimental. This panel will help you take all the data you’ve accumulated over time and boil it down to what’s useful and what’s not. You already have everything you need, now you need to know what to focus on and how to use it.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]