photo of Aaron Ford

Aaron Ford

Dir Digital Advertising
The Orchard

Aaron Ford is Director of Digital Advertising at The Orchard, and Founder of Lost Colony Music, a record label and artist management company. Aaron specializes in interactive marketing, advertising, business development, and designing creative promotions that put relevant products and services on the front lines of cultural trends. He is an acclaimed expert in gathering, decoding, and acting upon ever-changing consumer behavior. Combining over 10 years experience with his various marketing and technology positions at Sony Music, Grooveshark, The Marketing Arm/USMP, and Houghton Mifflin Harcourt; Aaron brings a versatile perspective to any discussion.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.