Audience Engagement: The New Path to Greenlighting

Mar 11, 2018

12:30pm – 1:30pm CT

The “watch instantly” culture gives new data as to what millenials want to see, expanding content to match new audiences across traditionally underrepresented demographics. This panel will explore the newest methods of film and TV development and distribution between digital platforms and the Hollywood studio system. Key players share their unique positions with online data and what they are looking for in creating feature films and TV from digital platform beginnings.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Hieu Ho

BuzzFeed

Scott Norville

21st CENTURY FOX

Kathryn Schotthoefer

Original Media Ventures

Sophia Yen

Manatt Phelps & Phillips LLP

Details

Primary Entry:
Platinum Badge
Film Badge
Secondary Entry:
Music Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Film & TV Industry

Level:

Intermediate