Audience Engagement: The New Path to Greenlighting

The “watch instantly” culture gives new data as to what millenials want to see, expanding content to match new audiences across traditionally underrepresented demographics. This panel will explore the newest methods of film and TV development and distribution between digital platforms and the Hollywood studio system. Key players share their unique positions with online data and what they are looking for in creating feature films and TV from digital platform beginnings.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate